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Best Practices for Graduate Program Website

Course Administrator

weisnercm

Crystal Weisner 
weisnercm@appstate.edu
262-3040

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Course Description

This workshop will help program directors (1) better understand the elements of effective websites, (2) critically evaluate their own program websites to determine how they can better reach their target audiences, (3) learn about design strategies that will enhance the effectiveness of their program’s website, and (4) edit existing content and build new content to enhance search engine optimization for their site.

Facilitators:
Anna Gaugert, University Marketing Director
Chris Grulke, Director of Communications Analytics
Linda Coutant, Senior Writer, University Communications

About the Course

Learning Community: Center for Academic Excellence (FAD)
Workshop Type: Program Director Series

Learning Objectives

Upon completion of this course, you should be able to:

  • Assess your program’s website and identify changes that will enhance its effectiveness.
  • Create and implement a plan to update your program’s website.
  • Understand and apply the elements of search engine optimization to your website.

Pre-Requisites

  • Must be a program director or designee to attend this workshop

Class Sections and Registration


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